Who we are:

Starting in mid 1970's our company began developing the concept of a retail super store and a multi-line wholesale distribution warehouse. The idea was to accumulate and develop a rapport with enough manufacturers to be able to offer our customers a choice.

By the late 1970's we began making our vision a reality by acquiring a our first manufacturing facility. This facility allowed us to produce custom steel wheels in 10 different styles and in 20 different sizes. Painted and chrome finishes were offered to cater to the budding needs of the custom automotive world.

Early 1980's the manufacturing plant was sold to launch the retail division of our operation. The retail location was founded on providing uncompromised customer service and a quality of work held to the highest level of standards. These ideals paved the way to becoming the premier custom wheel and tire store superstore.

We continued to strive for excellence and by the mid 1990's we were able to launch our wholesale distribution center. Though a difficult hurdle in the race, our many years of experience and solid business relationships helped us achieve the next level. This department immediately began delivering spectacular results. which in turn, helped develop our small operation into one of the largest distribution hubs in the nation. At the same time, providing our clients with the utmost service and a wide variety of products for their aftermarket automotive worlds.

Transitioning into the 2000's we continued to progress with the industry and still maintain our level of quality and customer care. To delve further into our company concept, we began the manufacturing of aluminum wheels. With the addition of three new wheel lines to the industry, and an in-house design department, we began making concepts a reality. Offering multiple finish combinations and a wide variety of sizes, allowed us to release cutting edge designs to the market in style.

With the introduction of our online site, www.newwheelsnow.com , in 2008, we have added yet another facet to our continuously growing business. This addition allows customers to peruse, compare and purchase items from the comfort of home, with the same confidence. Adjacent to the website is our mail order division, which places us at maximum proficiency to serve the entire market worldwide. From concept to the final install, we have made sure that you the consumer are well taken care of.

Conclusion:

Though constantly evolving our business, many key factors still remain the same. Our business is based on the quality of service and merchandise provided. We are continually adding highly experienced personnel to our roster to keep the level of knowledge and experience superlative to the competition. Our professional installation team takes pride in their work and it shows in the final installed product. These combined components along with cutting edge designs , and a genuine passion for the automotive world, help us reach the pinnacle of this industry . Rolling forward, we will continue to strive for perfection, setting the bar high with our standards and paving new roads for the years to come.